Using KDP free promotion to help your book ranking
Anyone who is enrolled in Amazon Kindle Direct Publishing knows about the five KDP free promotion days available every ninety days for each book if you are enrolled in KDP Select. What some may not know is that it has now become another little industry in itself, as sites pop up all over the internet, listing and promoting these free ebook offerings.
When KDP Select first started, it was enough to book your KDP free promotion days and then promote it yourself via your own social networks. Now, however, there are so many free ebooks on offer every day it’s getting more and more difficult to get noticed. To get good value now from free ebook promotions, you really need to get your book listed on as many ‘free Kindle ebook’ sites as possible to get the traffic needed to give away enough copies to move your book up the rankings.
This is the whole point of course. Getting your book up the Amazon rankings where it can be noticed by book buyers after the promotion has finished. I gather that this has now been called ‘the bounce’.
I have tried a number of ways of using the KDP free promotion days for my own books. From simply booking a couple of days with no promotion at all, to carefully planned and promoted offerings. I have also experimented with different days of the week and of the month. In general, promotions in the first few days of a month are worth avoiding, as are Fridays and Mondays. Another element I have noticed through my trial and
Another element I have noticed through my trial and error is that luck can also have a hand in how successful a promotion is. I’ve had carefully planned promotions flop, while ones with almost no promotion have skyrocketed. No idea at all why. But in general, better promoted ones have fared far better.
Without a doubt, my most successful promotions have been when I have planned weeks ahead and notified as many ‘free ebook’ listing sites as possible and then been picked up by some of the bigger sites. As they all tend to pick and choose what they will promote, I would suggest contacting at least fifteen sites, and even more, if you’re really keen. It is also important to have at least eight to ten reviews as very few will list books with fewer reviews than this.
Another very important element is in having your book in very selective categories on Kindle. If your book is under the category of Fiction-Romance your book will be competing against 93,988 other books to get a decent ranking. But if it is listed under Fiction-Romance-Romantic Suspense, there are only 8,169 in that category so it’s much easier to climb to a decent ranking and then profit from ‘the bounce’ after the promotion has finished.
So good luck with your next KDP free promotion, and hopefully you get the desired ‘bounce’ to sell a squillion copies.