Being flooded with ‘Please read my book’ and ‘check out my new book now’ requests on various forums, I thought it may be time to scribble a few hints for new self-published authors. I am so tempted to title this list of hints ‘Don’t piss people off before they’ve discovered your book’, but I won’t. Instead, I’ll settle for this.
Ten Helpful Hints For Promoting Your Book
1. DO NOT direct message people on any forum asking them to read your new brilliant masterpiece. Guaranteed method for really pissing people off, and poof! There goes a bundle of potential readers/buyers in an instant (message).
2. DO engage with people on social media. The rule of social networking is to make friends, make fans, make buyers. Don’t ever think there’s a short-cut.
3. DO have a blog and a website. These are the suitable places to have ‘Buy My Book’ links. But make sure you have some decent content showing off your writing skills there. Yes, your writing skills need to be on show. Do you think readers are stupid? They won’t just click and buy your book without a good reason.
4. DO NOT pretend. Be yourself no matter what. You’ll only succeed if people are genuinely interested in you.
5. DO be careful with responding to book reviews. You may want to thank a book blogger for reviewing your book, but don’t do this in a blog comment. Thank them by direct message or email. You can click ‘Was this helpful’ on an Amazon review, which will add a little weight to the review, but don’t comment. Most importantly, never, ever respond to negative reviews. This will only inflame, and make you look silly. Always ignore bad reviews!
6. DO NOT try to flood the Internet with your book. It’s flooded already, so who will notice you? Be targeted and know your potential market. (I know mine, but that’s my secret!)
7. DO use bookmarking sites to promote your blog. A well written and topical blog post can potentially go viral. This is the way to get some attention, but be careful. Don’t over do it. I post every day, and perhaps once a month a post really goes mad. Be patient and write well.
8. DO learn how to format anchor text in your links. Nothing looks more amateur than a web address link like this. http://www.amazon.com/Hal-Glothic-Tale-Derek-Haines/dp/146110565X/ref=tmm_pap_title_0
It should look like this: Get HAL Here.
9. DO NOT write short crappy bios on social media sites and blogs. You’re supposed to be a writer. If you can’t write a decent bio about yourself, give up writing and take up pottery.
10. DO be patient. Most overnight successes take about 30 years on average, so don’t rush it. Learn to walk before you run.
Now if you’re still reading, there are of course many more do’s and don’t’s but this will get you started. Use your head and think before you jump. My golden rule is how I would react if I came across myself and my book marketing. Too simple huh?