You Can’t Tell A Book By It’s Cover

Derek Haines Book Covers

The old adage that you can’t tell a book by it’s cover may well be true. But when it comes to attracting potential readers to a new book, the cover can make all the difference. This is becoming even truer with the advent of ebook publishing as the cover image is usually what potential readers notice first. On the Amazon Kindle Store, the cover image is also the link to the ‘Look Inside’ feature, which is where the preview read is located, so it is vital to attract attention with a book’s cover. After a long number of years self publishing, I must admit to having forgotten about some of

How Important Are Book Reviews?

book reviews

How important are book reviews? Very, is the correct answer. Book reviews are a critical part of the decision-making process for book buyers. However, after publishing your new book, and having your mum, sister and best friend post a review on Amazon and Goodreads for you, where do your next reviews come from? If you’re patient, well, very patient indeed, you will possibly get some reviews from readers who buy and read your book based on your very few family and friends reviews. It is a ‘Catch 22’ that you need a lot of sales to generate reviews, but a book needs a lot of reviews to generate sales. This

Why Do UK Readers Hate Me?

The UK

While I might write in British English and know a lot about cricket, rugby and what makes for a great pint, it seems that my Australian colonial connection with the Mother Country ends at about where the titles of my books begin. Not to put too finer point on it, maybe I should reward all the very nice and pleasingly numerous American readers I have and start publishing my books in US English. With tongue just a little in cheek, I often ask myself what I must have done to offend the ‘Bloody Poms’, and at the same time ask why it is that Americans seem to like my Antipodean

It Was 20 Years Ago Today – No Hold On


We all know the line, ‘It was twenty years ago today that Sgt Pepper taught the band to play.’ But goodness me, doesn’t time fly. So much so that I just did some mental arithmetic and believe the song should now start with ‘It was sixty-five years ago today…..’ Perhaps I should have noticed this last year and I could have merrily written about ‘When I’m sixty-four’. At the time Sgt. Pepper’s was released, there was the ‘Paul is dead’ story flying around and the cover art of the album along with that of Abbey Road as well added fuel to the fire. However, forty-five years after the release of