What is self-publishing exactly?
Whenever I read anything about self-publishing, I always get the feeling that it’s is being compared to traditional publishing. You know how it goes. Self-publishing’s standards are low, the quality of the stories are poor, every self-publisher should use an editor and have their covers produced professionally. A lot of advice, of which most is quite sound. That is if it were referring to producing traditionally published quality.
Although new, it’s probably time to stop all this comparing because self-publishing has nothing to do with publishing at all, but everything to do with the Internet. Whether it be ebooks or print on demand paperbacks, self-publishing is Internet-based and mostly free. There is absolutely no difference whatsoever in publishing a story on a blog and publishing it on Kindle at the same time. Both take about two minutes of your time and are free. Of course, Kindle gives the hope that your story might even make a few bucks. And why not on Smashwords as well? It’s free too.
Naturally, there is a lot of rubbish being self-published. But this is not a technology that had ever had quality in mind. It’s about content, and the more the better. Why? Because without content, Kindles, Nooks, Sony Readers and a zillion other e-reading devices just wouldn’t sell. Think about the Kindle. Without all the free and 99c self-published works, we would have all forgotten about it by now.
Self-publishing starts on a computer and ends on a computer and is available to anyone who can click a computer mouse. So enough with all this comparison nonsense. With everyone being given the opportunity to publish their work, there will, of course, be a range of standards. From utterly abysmal to wonderfully brilliant. But wow, does that make for a whole lot of content that makes a fortune for e-reader manufacturers and online book retailers.
So get off self-publishers’ backs and stop complaining. They’re only doing what Amazon et al wanted them to do. Publish bucket loads of content. And if Amazon et al don’t care about quality, why keep laying the blame on writers?