Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
Glad I didn’t have to bring my kids up in Missippi.
Yeah very lucky Catana. They might have had to go to shcool :)
I moved to Natchez for three months in the late 90’s. SO glad I didn’t stay! Although I wouldn’t mind heading back down for a minute to check out the 0% off and crap sales. I’d also like to check out M YASS. Not sure how I managed to miss it while I was living in the great state of Missippi.
Thanks for sharing, Derek. :)
Love the ‘5 years to many’. Must be a 5 years of famine followed by 5 years of many kind of thing. At least they have faith, or a really inexpensive banner maker.
Perhaps they have too much faith in their cheap banner maker.
The grocery chain I shop at has a ‘Blue Menu’ line that indicates heart healthy products. Last week I saw a sign trumpeting their new BM Taco. I stood there chuckling like an extra from ‘Beavis and Butthead’. Does it help you have a bowel movement or does the sign refer to it’s contents?
Their VP of marketing is probably from Quebec and does’nt catch all the little land mines that litter our language.
Thanks Derek. Just what I needed. Loved the MYASS one the most. Laughed so hard my cat thought I had gone barking mad.
Well, I am happy to say I work in a pubic shcool and we never have fresh crap on the menu!
These days the maccas Yass sign says open 24 hours, which only made it funnier.
If only stupidly was regulated to signs only.
Tanks 4 cherring