This must be one of the most common questions I get asked by new authors who are venturing into self publishing for the first time. There are a number of ways to attract reviews to a book’s Amazon page, but as usual there are ways that cost money, and there are ways that are free.
I must start with my own personal view though. I’m not one who chases reviews as I am of the belief that potential readers are smart enough to see a common and usually glowingly positive thread in reviews that are cultivated, manipulated or paid for by an author. My preference is for reviews to come organically with an ‘Amazon Verified Purchaser’ being the best you can get. Positive or negative, it’s genuine.
However, if you want reviews, the quickest way is to pay. Simple. There are many services offered on the Internet for paid reviews of products including books. Of course, you will need to balance up your outlay for these reviews against the return you think you’ll make in sales. Not my cup of tea, but it’s certainly an option.
On social media there are zillions of book reviewers and book bloggers. While some charge per review, there are some that are free. Making contact with a number of these bloggers would be a good start. It is important to remember though that many book bloggers only post reviews on their blog and not necessarily on your Amazon page. So make sure you know what you’re going to get whether it be paid or free.
Then there’s what I think is the best way. ‘Scratch my back and I’ll scratch yours’. There is no better way to get your book reviewed than by starting to review other writer’s books. As social media is so attached now to ebook marketing, this is the natural way to achieve your aims. Social media is about sharing. For those who think it’s a one way street, your efforts will be doomed.
So the message is clear. If you want your book to attract some reviews, get started by doing some reviews yourself first. I guarantee you’ll have those reviews accumulating over time.