There can be no question that Social Media or Social Networking has become almost a fact of life now. In particular, Facebook and Twitter with Google+ making rapid progress. In a previous post about selling your book, I mentioned the three pillars of an effective Social Media presence; Twitter, a Facebook Page and a great blog.
The only problem is that they can really suck up a lot of your time and often without any great benefit. So the logical thing to do is automate some of the routine tasks. I can already hear the screams on anguish from here. ‘Automation? That’s spamming. How dare you? I’ll never lower myself to such a thing. I don’t want to be a bot!’
Well relax, because I’m not talking about spamming or creating nasty little bots that will drive people crazy. I use a number of automated actions and to date, with fingers crossed, I have had no complaints from anyone on Twitter, Facebook or in comments on my blog. So let’s look at a few of the automated timesavers I use everyday.
1. Post regularly and on a schedule for your blog so you have a routine that your readers can predict. Perhaps your blog post coincides with breakfast, or a morning coffee break for some of your readers. Schedule your blog posts in your blogging platform. Never write and hit the publish button.
Always write your blog posts in advance and have at least five or six posts in the queue. You never know when something will pop up and your blog post will be missed. With posts ‘in the bank’ and scheduled, even if you can’t get near your computer, your posts are happily being delivered on time.
2. Set up scheduled feeds to Twitter and Facebook of your new blog posts. Two services that I can recommend are Twitterfeed and dlvr.it. Now when your scheduled blog post is published, your Twitter and Facebook followers will automatically see that your new blog post is out.
3. After your post has been published, schedule and repeat the new blog post message on Twitter. Twice, about 7 hours apart. The reason this is important is because Twitter is instantaneous and 24/7, so unless you are an insomniac, it lets you get some sleep, and people in very different time zones to you will be advised of your new post, while the people who read your first message will be asleep. See!
But do not repeat on Facebook. Your original message will be clearly visible on your profile until your next post.
4. Now relax, go and write your book or have lunch with some friends while your blog looks after itself, Twitter and Facebook.