Selling a book isn’t easy Writing a book takes a long time, and for those authors new to self-publishing, the next step can be daunting – trying to attract readers willing to pay good money to buy your book. But first, they have to find your book. One of the most frequent questions I’m asked by newly self-published authors is, ‘why isn’t my book selling?’ While there are a thousand reasons why a book doesn’t sell well, there is one fact that many newly self-published authors often fail to realise. The book market and the ebook market, in particular, is well and truly over-populated. These numbers tell the story. 300,000 books