Now that we are all reading ebooks on our Kindles, iPad and Nooks, why would anyone bother to produce a book cover? After all, there’s no book to put it on. An ebook doesn’t come in the old standard 5″ x 8 1/4″, so why do we still believe a book needs to have a cover based on this dimension and ratio?
In reality, an ebook only needs an image for promotional reasons. Something to give potential readers some comfort before they buy a small electronic file of rather boring black and white text. On a Kindle, a beautifully designed book cover looks no better than a grubby old photo taken with a Box Brownie. So why bother?
We bother because even though the publishing world had gone all gadget and super ‘techie’, readers haven’t adjusted as yet and still want a book cover. We humans are really dopey creatures sometimes, and old habits die hard.
So let’s ditch the habit and think about what can be used instead of the classic paperback design. I think the image I have chosen for this post would make an ideal promotional image for a romance novel. It’s in the shape of a heart and says everything I would want to say about a book perhaps titled, ‘My Heart Belongs To Reggie’. Why not make it move?! Now there’s an idea. Making an image move is called video. Why not have a video as a book image? Instead of the boring book cover image and ‘Look Inside’ on a book’s Amazon page, why not have a video book trailer. Now that would be more fun on an iPad or Kindle Fire.
Out with the old and in with the new. Well, it will take some time I imagine for the book world to realise that ebooks don’t really come with covers, so we will more than likely be stuck with this silly desire for old fashioned book covers for some time yet.