It all started with the ’78rpm record. The world was quite content with their Gramophones and then for some reason someone had the stupid idea to lower the speed, change from shellac to vinyl and get everyone to buy their Mario Lanza records all over again. But for quite a while we were content once again with our ’45 singles and ’33 long-play records and waltzed through the 60’s with Frank, Elvis and Dean.
Then along came some more techno-marketers who wanted our money again, and we forked out more dollars on cassettes and 8 track cartridges. We were happy though as we could listen to the Beatles and Jimi in our car! Great innovation for some, but as I was living in Australia then, the heat in the car tended to melt and warp my cassettes so I had to buy them all over again at the end of each summer. But I was content.
Until the greedy bastards came along yet again to get more money from me. Yes, replace my whole Elvis and Rolling Stones record collection with the new and brilliant CD or compact disk. More money out of my pocket for the same songs. Even Mario Lanza had to be re-bought for the fourth time.
Now you know where I’m going here? Yes, the end hadn’t arrived. Apple came along and decided I needed to buy all my songs all over again in digital format for my iPod. Mario Lanza for the fifth time!
So, will I now venture into the tale of the 5 1/2 floppy disk, the 3 1/2 disk, the CD, the portable hard disk drive, the memory key and now a thing called a cloud? Or perhaps the ever changing versions of Word format that are never compatible with each other? No, I think I’ll leave data storage well alone today. Perhaps VHS, Beta Maxi, DVD, Blueray? No, enough said.
Ii have a new definition for technology that I would like included in the next edition of the Oxford Dictionary.
tech·nol·o·gy / tekˈnäləjē / Noun – A marketing scam that forces consumers to buy exactly the same product over and over and over and over again.