It is now very clear that the technology giants have taken their respective markets by the scruff of the neck and decided that enough is enough. No more wandering around trying just anyone’s product. No more jumping from one platform to another. When you buy a new piece of technology now, you are going to be entering one of the new ‘Walled Gardens’.
Apple of course are the past masters at this and ever since the original MacIntosh, they have worked tirelessly at keeping their customers locked into Apple’s system. The iPhone, iOS5 and now iCloud are all part of the same approach. ‘It just works’, maybe the catchcry, but only if you stay firmly within Apple’s playground.
However, now that Apple have been so successful, the other big players have realised that they must react. Amazon are quietly going about this same ‘Walled Garden’ idea with Kindle and now the Kindle Fire. Combining technology with content and merging the two into one product from one source. Google have their Android, but this is a more open platform designed with a different goal in mind. There are signs however that this may change in the future and with Google’s market power they could well be very successful at fencing off their own territory.
Facebook is another that has built a wall around its product. Carefully controlling the market and their users. There is a difference though between say Apple and Facebook. Apple at least do listen to their users sometimes. Facebook have the appearance of being so big, they know exactly what their users want. Even if they don’t like it. A bit of ‘get what you’re given’ and stop complaining.
So what of the humble PC and Microsoft that was once king? Doing nicely thank you in the business sector. Still unfashionably boxy, doing the mundane and forcing poor working souls to suffer Internet Explorer. The office is not where the battle is anymore, so Microsoft and Dell can tick along without looking over their shoulder.
The battlefront now is in your living room, your bedroom and in your pocket.