Nothing is ever new. Just as we have had our TV and movie stars casually drinking Coca-Cola, smoking Marlboro or using an iPhone during a scene, the internet has its own versions of subliminal advertising. It also has a very cute acronym. SEO.
Sounds like a chief executive at first glance, doesn’t it? It is in reality, Search Engine Optimisation. So how does it work? Similar to our movie stars, bloggers and website owners quietly introduce a brand name or popular topic to attract people searching on Google or Yahoo for instance. Currently, I would say that iPad, Apple, Tiger Woods, Avatar and Obama might be good candidates to attract web surfers. So to use these topics to attract people, all I have to do is include these topics in either my website or blog texts.
Simple. So how would my blog read today if I was being SEO inclined and wanted to flog my new book? Remember, it has top be subliminal! Here goes. An Apple a Day Tiger Woods has made more headlines that the Apple iPad in recent weeks. Only Barack Obama would have attracted more attention by running his car into a tree. Even the New York Times has been hitting the Tiger Woods, Apple iPad stories hard. It is a wonder that the new movie Avatar even got a mention as the media got itself so hung up on Tiger Woods and Steve Jobs. In the midst of this media frenzy however, the world missed the release of a new book that could be heading for the New York Times bestseller list. Derek Haines has published three previous books, but his crazy new work, ‘Things To Do With Cold Mashed Potato’ is a must read.
Da da da da……I can write what ever I like now. It isn’t important as I have done my SEO work in the first paragraph.