Milk The Words

While reading a news article recently about dairy farming, I had one of those odd thought moments. It seemed to me that milk and words suffer a similar fate in the marketing process. They are both products that are at the very bottom of a long production chain. This means that the selling price for the raw product; milk or words, is cheap in comparison to the end product. Read here paperback, ebook, creamed butter or strawberry yoghurt. As we are all aware, there have been ‘milk battles’ in many countries due to the decreasing returns a dairy farmer makes, while at the same time retail prices increase. This can