Social Media – Don’t Bank On It

RIP Facebook

While social media is providing wonderful opportunities in communication and marketing, don’t ever think that you own your user accounts. They can be taken away from you at any time with no warning whatsoever. Just wake up one morning and ‘poof’, it’s all gone. The most recent experience for me is in having a Facebook account terminated after two years. It was an account I set up to promote my book Milo Moon at the time of its release. With over 800 followers it was reasonably popular and a friendly little account to keep my book working. However, in a flash, it’s gone. No warning, no email from Facebook, just

Social Media Automation – What Is Acceptable?

social media automation

There can be no question that Social Media or Social Networking has become almost a fact of life now. In particular, Facebook and Twitter with Google+ making rapid progress. In a previous post about selling your book, I mentioned the three pillars of  an effective Social Media presence; Twitter, a Facebook Page and a great blog. The only problem is that they can really suck up a lot of your time and often without any great benefit. So the logical thing to do is automate some of the routine tasks. I can already hear the screams on anguish from here. ‘Automation? That’s spamming. How dare you? I’ll never lower myself

Facebook Twitter and Google. Who Will Lose?

Facebook Twitter and Google. Who Will Lose?

The race is on for a slice of the estimated market value of $38 billion for Social Media advertising. Until recently Facebook and Twitter really had the front running after Google missed the mark with their previously failed attempts. Namely Buzz and Wave. Another loser in the battle has been MySpace, which led by the Murdoch empire, really should have done better. But perhaps this just proves that the business logic of old newspaper moguls just doesn’t work anymore. One totally absent player is Apple. Ping is just not worth a mention. Of course a number of other players are doing well, but are not in the same league as the big

Dead Accounts – The Social Cemetery

Dead Accounts – The Social Cemetery

The graveyard is not normally associated with corporate profit, but in the case of social media companies it seems to be a highly valued asset for them. Take Twitter for instance. Each day I clear out a load of inactive accounts of users who have for one reason or another abandoned their Twitter ‘experience’, as it is so colourfully called. Twitter does offer an option to ‘deactivate’ accounts but very few unexcited users bother. Of course, when it comes time to bandy statistics around about their huge success, these dead accounts are included in Twitter’s amazing market share of the social media market. Facebook has a similar habit of keeping