While much has been written about independent book publishing and online retailing, one factor remains as an enormous handicap for self-publishing authors. It is cost of postage and shipping of books. As with all things internet, an author’s potential market is international. Online retailers are useful in this regard, but what of an author’s own marketing and delivery? As an individual author it is not possible to obtain the competitive shipping rates of volume suppliers such as the major publishers. So authors spend a lot of time at the post office. Shelling out a lot of money. No matter where you live, self-publishing services are based in the US predominantly.
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