Getting Amazon book reviews is hard work It’s no secret that the more reviews a book has on Amazon, the more likely it is to sell. While there are countless other marketing tools that can be used when promoting a book, reviews are, and have always been, the most important element in promoting a book. In days past, publishers sent out hundreds of advance copies to beta readers, newspapers, television and radio stations as well as well as well-known authors to gain reviews that very often ended up being quoted on the back of the book when it was finally published. The same process is being used today, however with
10 Book marketing tips to help your book sales Self-publishing is not a new phenomenon anymore, and it has now become an integral part of the publishing landscape. However, there is one component that remains a stumbling block. Getting your book to sell. Book marketing is tough, hard work, time-consuming and can even be dispiriting. If that’s not enough, it can also be expensive. We all hear about the ones who ‘got lucky’ such as Amanda Hocking and E L James, but these are rarities. However in saying that, they didn’t achieve success without a lot of hard work either. Self-published authors have no choice but to face up to
Boy, are they ever. I have been experimenting with Kindle Direct Publishing’s new Pay-per-click (PPC) ad platform for ebooks for only a few days, and all I can say is that they are an absolute bargain and a winner. Why? Firstly, with any other PPC service, one would normally be conscious of the cost of clicks, plus the cost per thousand impressions. But Amazon does not charge for impressions, only clicks, so this is the difference, and what a huge difference this makes! My books are being seen by thousands of Amazon book buyers for free! Quite honestly, the number of clicks and resulting sales is of secondary concern to me.
Is paying for advertising, promotion or even reviews cheating? I read this press release and wondered what point it was trying to make. Yes, it of course refers to John Locke buying reviews, which I must admit is becoming very old news now, but it goes on with carefully chosen vocabulary referring to self published authors being labeled as unethical, suspect, spamming, inferior and cheats if they pay for promotion. Then Sean Platt the author of the press release, admits to having bought thousands of Twitter followers. Talk about hypocritical in the extreme. So it’s ok to buy Twitter followers, but it’s not ok to buy promotion, advertising or book