Although it’s a new buzzword, building your ‘tribe’ is an indispensable element in developing your social networking presence. Whether you are an author trying to make an impact with your books or a jewelry designer, app developer or blogger, the need to build a following is paramount.
Mind you, this is not a process for the shy or timid. Building a sizable social media following takes laborious hard work and a thick skin. Worrying about those few who either unfollow or block you shouldn’t stand in your way to continue building each and every day. Of course there are so many platforms available now, it can be a difficult decision to make as to which platform or platforms are the best for you. However, in this post I’ll concentrate on the big three. Facebook, Google+ and of course, Twitter.
While we probably all have our Facebook profile for friends and family, the best way to create a little ‘tribe’ is to have a Facebook Page. The primary benefit being that you can promote your Page and have people follow by clicking the ‘Like’ button. It is also one of the best platforms for posting your blog posts. As with any form of social media, the key is to interact. So get your Page up and start attracting a bucketful of ‘Likes’.
Although Google+ is the new player on the block, it has great potential and should be on top of your ‘must do’ list. Similar to Facebook, you have both personal profiles and business Pages. Both are useful, but unlike Facebook, you can follow whoever you like. So set up your pages and start following some likely candidates suited to your interests or marketing aims.
And then there is Twitter. Of all the social networking sites, Twitter offers the best opportunity to garner a vast tribe. To attract followers, there are only three rules. Follow, follow and follow. If you are of the mind and prepared to wait for your following to grow organically, you could be in for a long wait. This is the stuff of well known celebrities. The singular best way to get followers is to follow and wait to be followed back. And those who don’t follow back? Well, unfollow and follow some more in their place. It may sound brutal, and it is. But this is Twitter, not your friendly baby hugging Facebook profile.
Unlike Facebook and Google+, Twitter allows you to have more than one account and this should be considered. One of the downsides of Twitter is that you can be suspended for aggressive behavior, so having a backup account is wise. It is also worth considering having a personal and a business account. Or perhaps another for your book? Whichever way you choose, remember following is the best way to get followed.
So, when do you start building your tribe?