One of the advantages of being a blogger is that I can blow my own trumpet. After all, it’s my blog isn’t it, so I can say what I please. Let’s start with the facts. I’m ruggedly good looking, rich, articulate, sexy, slim, athletic, well educated and above all, exceedingly modest. I could also probably just as easily say old, decrepit, seriously boring, deaf and prone to moments of short term memory loss but let’s not focus on the negatives.
What is important is that as a writer nowadays, there is no better way, and in some respects, no other way, to communicate with readers and demonstrate your writing talents other than to blog. Even the most successful authors are now blogging as opposed to having the standard static website. Stephen Fry, well known to almost all on Twitter, now has a blog not a website. Many other authors are following the same route and I can well attest to the reasons why.
Just a short time ago, well a year or so but in Internet terms that is forever, my own website habitually recorded a few more visits each week than my blog. Today however, my website receives less than two percent of the traffic of my blog. The reason is clear. Blogs are alive, vibrant, communicative and involve visitors in the conversation. A website was and still is a good impression of a road side billboard. Exactly the same every time you pass by.
The other aspect of blogging that makes it so appealing is that it ties in so neatly with social media. It’s as if the two walk hand in hand. A blog post becomes an event that can be shared and sent off into the ether of the Internet, never knowing where it might land. The only sure thing is that it will land, and be read, somewhere.
No matter what your writing style, genre, opinion or take on life, a blog is a must for a writer. So set aside your WIP for half an hour a day and communicate with your readers. And most of all, have fun doing it.