There are occasions when a writer may want to offer a book for free as a promotional tool. Now making an ebook free shouldn’t be that difficult. On most publishing platforms it’s very easy. Just select ‘free’. But on Kindle, the minimum price you can charge is $0.99. So how can you get your ebook price to be listed there as free?
Well, it’s not so easy. Currently I have one ebook listed for free on Kindle and this was by way of a complete and innocent accident. I published Vandalism of Words a long time ago on both Kindle and Smashwords. Obviously free on Smashwords and $0.99 on Kindle. Then about a year ago, my Kindle sales went through the roof for this book. When I investigated further, the reason was clear. The book had been reduced from 99c to free on Kindle. (US only by the way.) So how did it happen?
Amazon use what they call their ‘Price Matching Feature‘ to reduce their prices of items in their stock to match lower prices that are being offered by other suppliers of the same product. So logically, Amazon had seen my ebook offered on Smashwords for free, or potential buyers had notified Amazon of the free offer, and they matched it. Ok, cool.
I have a second free ebook now. Vandalism Too, which is logically a new version of this Vandalism series. Also listed for free on Smashwords, but no matter how many times I have advised Amazon that it is available there for free, they insist on leaving their price at $0.99. Clearly Amazon are highly selective in applying their ‘Price Matching Feature’. All I can advise is that you get all your friends to let Amazon know by using the ‘tell us about a lower price’ link on your page and cross your fingers.
So there you have it. Yes you can get your book listed for free on Kindle. But only if Amazon want to do it.