For anyone who keeps an eye on live concerts, it is quite clear that musicians of all ages, genres, shapes and sizes needs to perform live to make a crust nowadays. In days past our well known and often extremely famous singers and musicians could have retired on their royalties from recordings. But not anymore.
Just in the coming weeks I have a choice of wonderful concerts to choose from. Status Quo, Deep Purple, Phil Collins, Iggy Pop and, need I say more?
I think my point here is clear. Recorded music isn’t worth a cracker anymore, so musicians and singers have to do what musicians and singers do. Perform.
But what if this same pattern of file sharing, cheapening, discounting and give-away marketing happens to books? Which I must say is already underway with the recent advent and popularity of the 0.99 and free e-book market. Will we as consumers do the same with books as we did with music? Collect it like crazy on our hard drives and then proceed to never listen to it or read it?
I have a very bad feeling that the proliferation of electronic e-book readers is going to have an ‘iPod’ effect. That is that the collection of e-books will represent a ratio of about 95% free material and 5% paid.
So what will writers and authors do? They can’t perform ‘live’ like musicians and singers now can they?