During a short trip to my local shopping centre this morning, I witnessed first hand the frenzy that is Apple iPhone 4 insanity.

Now as some of you may know, I live in a small village on the quiet shores of Lake Geneva and our excitement usually comes in the form of hearing the sound of cow bells in the morning. But not today. A queue had formed by early morning leading to the now guarded doors of our local Swisscom shop. The length of the queue defied our last census, as I am sure there were more people in the queue than actually live here.

I would have liked to publish a real photo of the event, but the number of people indicated to me that many must have taken a day off work to join the maddeningly long wait and I didn’t want to incriminate them with their bosses who were probably under the impression that they were all at aunty Trudi’s funeral in Geneva.

Having heard all the stories about ‘antennagate’ and all number of frightening rumours about the iPhone 4, it seems no one has been deterred. It doesn’t seem to matter if it actually works or not. It’s a new iPhone, so therefore it is a must have for everyone in our village.

Even though I am a self confessed Apple addict, I will wait a while. I don’t like queues all that much. And as it takes thirty minutes to say hello, and another thirty to say goodbye in our area, this morning’s queue could take months to be cordially processed.

iPhone 4 Insanity Hits Small Village
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