The recent announcement of the sale of the Huffington Post to AOL should make every writer cringe at what internet entrepreneurs will, and are doing the the art of writing. They have created a market where writers are encouraged to write simply for the pleasure and to gain exposure. This would be all well and good if it wasn’t for the fact, as has been proven by this sale, that while Arianna Huffington will now pocket as much as $100 million and receive a new salary of $4 million, her army of bloggers who built her empire go begging.

While the internet abounds in video, games, social networking and pornography, at the end of the day most content is still by way of the written word. Being so big now, the internet needs a huge amount of fresh written content every day. Why?

To sell advertising.

Just think about something as simple as personal bloggers who put their heart and soul into their blogs everyday. Why are these blogging platforms supplied for free? To sell advertising. Read here Google, Yahoo and Microsoft. If an individual blogger makes more than $2 per year in pitiful advertising royalties it must be a damn fine blog. But imagine the advertising revenue from millions and millions of personal blogs. So why has blogging become so huge?

To sell advertising.

Then there are the bigger bloggers (read here online magazines, article sites etc) who happily use the same technique as the Huffington Post. ‘Come and get some free exposure by sending your article to us!’ I say ‘Go to hell, I want to be able to eat!’ But why do they want your article?

To sell advertising.

At the end of the exploitation scale are what I call the ‘Blog Bleeders’. These are the sites that encourage you to submit the RSS feed of your blog to them. Or worse, the ones who just take it without you knowing. Again with the ‘Get More Exposure Here’ bait. Why do they want your feed?

To sell advertising.

So what will come next? Will writers soon be expected to supply their whole books for free? Why not? It would be a great new place to sell advertising. Advertising in a book? Impossible I hear you say.

Well, think about this. Why have e-books suddenly exploded.

To sell advertising?

Derek’s Vandal Blog
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Free Writing For Making Millions
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2 thoughts on “Free Writing For Making Millions

  • 13/02/2011 at 5:32 am
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    It continues to amaze me what writers will do simply for "exposure" or "recognition." Well, getting those things is all well and good. But you can't survive off them alone.

    Meanwhile, someone else is making money off the author's words. Hello? Earth to authors? You're getting screwed.

  • 13/02/2011 at 9:43 pm
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    When I see the words "free exposure" I think of dirty old writers, naked in trench coats, flashing their unwanted words at a horrified, non-reading public.

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