It seems almost everyone has either an Apple Macbook, iPhone, iPod or iPad now. Apple’s marketing has been a huge success. So much so, that even amongst my circle of family and friends it’s hard to find anyone without an Apple or two. Last week we ‘camped’ a bunch of friends for the Paleo Festival and our apartment was awash with iPads, iPhones and Macbooks.
However, I wonder if the shine maybe starting to fade from the polished Apple products. The latest OS release Lion set my mind thinking. My attraction to Apple products has been for two reasons, design and innovation. Lion has neither of these qualities. After installing it on my Macbook I was hugely disappointed. It’s just window dressing. So full screen apps. So what? A new Mail interface. Only about time. The rest is just shuffling what was already there into new places and buttons. Hardly innovative. Oh and then of course, Lion has a bug. It keeps dropping wi-fi access. So verdict for Lion? Easy. It’s a bummer.
Then I thought about my iPhone 4. I have to say I loved my original iPhone because if was beautifully designed and felt wonderful to hold. By comparison I have not fallen in love with my iPhone 4 because it is really an ugly square aluminium box. Yes it can do some neat stuff, but when I hold it, it feels heavy and very square. It just doesn’t look or feel like it is an Apple.
Then the last straw for me was the announcement that Apple have killed off the White Macbook. Sure it needed updating, but it was the last Mac that looked like a Mac. Its demise ends choice. It’s now square aluminium or square aluminium. Hardly inspiring. Yes, I know there is a White iPhone (after many mis-steps) and a White iPad, but somehow I don’t think Apple really have their heart in design anymore. They have become industrialised and are clearly heading towards monopolistic aims. iPhone 5? I really don’t care anymore.
It’s a crying shame in my mind.