88 cent Ebook StoreOk, I’ll admit it. I am often just a few cards short of a deck and can wander off into ‘pixie land’ with my crazy ideas and off the wall notions of reality. But in recent months I have become underwhelmed by the treatment independent authors are receiving from online publishers and retailers. Many a gripe can be found in my previous posts on this subject, but I really thought it was about time to stop complaining and do something.

So, I have. I have decided to act against the tide of the 99 cent model. Why should I be locked in to pricing my books at 99 cents, $2.99 or $3.99? Why can’t I price my books at $1.63 or 76 cents? Well, because that would be acting outside the market norms that we have been trained to accept.

‘Don’t be stupid, everyone knows you have to have a 99 at the end of a price to make that one cent less than a dollar an attraction for people to buy.’

Well I don’t buy it. So after deciding that I much prefer even numbers and then doing a lot of hard work in building an online store, I can now offer my ebooks at 88 cents, or whatever price I like, on my own ’88 cent Ebook Store’. Why 88? Well, I just happen to like this number. Curly, symmetric and well, even beautifully divisible.

Just for a bit of background, when I list a book for 99 cents on an online retailer, I receive 35 cents royalty. This is then reduced by 30% because of withholding tax because I don’t live in the US and when I do get paid, I get paid by a useless check that costs me $25 to cash. So in my calculations, I average about 18 cents per book sold.

But if you think about this the other way round, as an ebook buyer you are paying over 80% of a 99c ebook price to corporations and governments. Nice donation.

But I’ll leave the choices open. My books are still available on Amazon, Kindle, Apple, Sony, Kobo, Nook and Smashwords etc, all with neat 99s on the end, but at least there is an alternative now. Online corporate retailers, or a true ‘indie’ route. Will it work? Who knows.

So take a look at my 88 cent Ebook Store, and tell me what you think.

88 Cent Ebooks
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6 thoughts on “88 Cent Ebooks

  • 15/11/2011 at 1:54 pm

    Just took a look mate – nice one. Got any room left to add ‘Kindle for PC’ to the list?



    • 15/11/2011 at 2:09 pm

      The files for the Kindle work for the Kindle app on a PC Jack. I’ll make a note on the store to make it clear. They both use the .mobi file.

  • 15/11/2011 at 6:49 pm

    Well played, sir. ;-)

    Obviously it may be more difficult for readers to find your books at your own store, but I imagine those that do would be overjoyed to see more of the profit go to the writer.

    I always have more books on my list than I have time to read, but yours just moved up the list simply because it makes me happy to know more of the profits go to the right place. It’s actually quite frustrating that the artist who produces a work gets paid less than the “administrators” who really just provide the logistics of payment and delivery of the product.

    Can’t wait to start “Louis.”

  • 15/11/2011 at 8:06 pm

    Thank you Kevin. For your kind comments and for buying a book of course!

    The store is not meant to take over the world. I simply wanted to make a small stand in retaining some control over my work. Hence the unique prices. Plus give those thinking readers a choice in deciding where their money goes. I don’t expect to sell a huge number of copies through this store, but it does make me feel a lot better just knowing it’s there and online.

  • 15/11/2011 at 8:18 pm

    Hi Derek. I’ve been lurking around your blog for several months now, and enjoying your posts. I think your 88 cent book store is a great idea. I navigated through it and it works well. I am in the same situation as you are, also living outside the US, so I feel your pain. Also, if any of my countrymen want to buy my book, they have to pay two dollars more than everyone else. Now is that fair?

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